Sometimes an emcee will bring a guest on stage by saying, "And now, an entertainer who needs no introduction..." So it is with Ludwig. Performers associated with Ludwig include Buddy Rich, Ringo Starr, John Bonham, Elvin Jones, Charlie Watts, Vinnie Colaiuta, and so on. The 20th century history of the drums was written on Ludwig products, and they remain a vital contributor to the current state of the art. Sticks and hardware are also a major part of the Ludwig franchise. A premier manufacturer of drums, percussion and associated accessories, Ludwig indeed needs no introduction. Or as Fats Waller said when asked what jazz is, "If you don't know what it is, don't mess with it."