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Hal Leonard Music Marketing For The DIY Musician: Creating and Executing a Plan on a Low Budget

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There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now - at a time when new...Click To Read More About This Product

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There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now - at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful.

Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.

This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters - and music that gets heard!



SPECIFICATIONS
  • Creating and Executing a Plan of Attack on a Low Budget
  • Series: Music Pro Guide Books & DVDs
  • Publisher: Hal Leonard
  • Format: Softcover
  • Author: Bobby Borg
  • Inventory #HL 00124611
  • ISBN: 9781480369528
  • UPC: 884088968144
  • Width: 8.0"
  • Length: 10.0"
  • 368 pages
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Hal LeonardMusic Marketing For The DIY Musician: Creating and Executing a Plan on a Low Budget
 
4.0

(based on 1 review)

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4.0

Great Book! Highly recommend.

By marywalk

from Boone, NC

See all my reviews

Verified Buyer

Pros

  • Easy read. Very well planned and easy to follow.
  • Great Book. Very informative.
  • Makes you realize success takes lots of work.

Cons

  • Can be a bit overwhelming. Lots of information

Best Uses

    Comments about Hal Leonard Music Marketing For The DIY Musician: Creating and Executing a Plan on a Low Budget:

    This is a great book on marketing for musicians. It has a lot of great ideas and solutions that I never would have thought of on my own. There is a lot of information so it can be a bit overwhelming, but can really help you steer you in the right direction and create meaningful goals. I attended a Taxi Music seminar where I met the author and listened to his lecture on Music Marketing for Musicians. Very helpful and informative. I highly recommend that you buy the book.

    • Was this a gift?:
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