| Today virtually every clarinet or saxophone performer has, at one time or another, played with a Rico reed--and it all began in France with Joseph Rico in 1928. Rico, a talented musician born in Italy in 1876, ran away from seminary school to America with his brother Libereto. Joseph was a harpist, pianist, and guitarist, and his brother played both the mandolin and the violin. As a result of their hard work, both musicians became quite well known in Chicago and New York. Joseph Rico started composing and conducting, and went on to Paris where he became a sought-after composer. His Valses lentes are still played today. In 1926, Joseph's nephew, Frank De Michele, a clarinetist with Walt Disney studios, wrote to him complaining about the difficulty of finding good reeds in Los Angeles. Joseph began sending reeds to his nephew, who quickly sold them to his fellow musicians. Soon Joseph's supplier couldn't keep up with De Michele's demand for reed cane. The resourceful Joseph found another source of excellent reed cane near his vacation cottage in the Var region of France and sent the first shipment of 772 lb. to America in 1928. Having secured a reliable cane supply, De Michele started his own woodwind reed line, and with permission from his uncle, named it "Rico" in his honor. Soon thereafter, Frank De Michele found partners, including musician and engineer Roy J. Maier, and created a woodwind reed factory in the U.S. bearing the Rico name. With his knowledge of superior playing technique and reed characteristics, Maier devised the first equipment to measure the minute details of a reed's cut. Maier's legacy of ingenuity and attention to detail lives on in today's Rico reeds, inspired by generations of the world's top woodwind players. Among the traditions maintained by Rico, even now all cane harvesting is done by hand. Clarinetists and saxophonists will be glad to know that Rico is in no hurry to produce playable reeds from harvested cane poles. Rico patiently allows the cane to mature, drying the poles thoroughly to achieve their golden color and acoustic properties. Along with time-honored harvesting procedures, Rico also employs modern technology to ensure that all their reeds are properly cut. The reed-cutting machines are meticulously calibrated to produce reeds with specific strengths and sizes. Musicians are in charge of quality control, and they carefully monitor the reed-cutting machines adjusting calibration many times daily and randomly test-playing finished reeds from all the machines. Millions of reeds--all of them--are inspected for imperfections, and only those that pass Rico's rigorous quality-control standards are packaged and shipped. At Rico's state-of-the-art reed research center, agronomists, scientists, and musicians produce top-quality reeds, including Rico Reserve premium reeds for clarinet and saxophone. Since its inception over 80 years ago, Rico has expanded to offer lines for professional to beginners and classical to jazz players: Rico:
-Designed for ease of play
-Unfiled for powerful tone
-Priced affordably for educators
-Available for full range of clarinets and saxophones
-Offered in quantities of 3 and 10 reeds and the 25 Novapak reed dispenser Rico Royal:
-French filed for flexibility and fast response
-Work well for classical and jazz applications
-Premium cane for consistent response Rico Reserve:
-Crafted from high-density lower-internode cane
-Sorted by color video inspection
-Accurately measured with optical lasers
-Cut with precision natural-diamond blades for consistency Grand Concert Select:
-More wood in the heart for better projection
-Premium cane for longevity
-Outstanding articulation and response Frederick L. Hemke:
-Professional-quality for classical and jazz
-Shorter vamp for dark tone
-Balanced, slightly thinner tip for quick response and articulation
La Voz:
-Unfiled reed for powerful tone
-Premium cane for consistent response
-Available in soft to hard strengths
Plasticover:
-Coated with plastic to resist changes in moisture and climate
-Coating provides durable, clear tone
Rico Select Jazz:
-Huge sound with powerful projection
-Premium cane for longevity
Woodwind & Brasswind is proud to offer high-quality Rico reeds for musicians from professional to beginner. Rico reeds are backed by The Woodwind & Brasswind's 110% Price Guarantee, assuring that you won't find quality Rico products at a lower price anywhere else. |